Digital Media Placement & Strategy
About Our Founder
Jim founded MWPolitical in January 2017 after spending 7 years at Mobilewalla. As a mobile industry veteran he recognized the opportunity to bring cutting edge technologies to the political arena.
Jim attended the University of Georgia and spent his early career in enterprise software and consumer product marketing. He lives in Atlanta with his wife Janna and two daughters Ellie and Olivia.
Since 2017, MWPolitical has played a key role in hundreds of local, state, national elections and public affair efforts. Our expertise in all-things-digital allow campaigns to reach the right voters, at the right time, on the right screens, in the right context. Our team has over 40 years of combined digital and TV media placement experience.
Reaching voters on all of their available screens with frequency is key to an effective digital strategy. We leverage best of breed data partnerships and digital inventory to deliver for our clients.
We know digital. Having served global brands and hundreds of political efforts for over a decade, we know a thing or two about the most effective digital strategy. Important things such as which video styles command the highest completion rates, when you should start running GOTV banners, or which are the highest performing Private Marketplaces to purchase inventory. Let us plan your paid digital efforts and reach:
The Right Voters
In the Right Context
On the Right Screen
With Maximum Frequency
With Minimal Wastage
All American age groups now spend a majority of their screen time on mobile devices - smartphone and tablets. It's also proven that mobile ads (video and rich media), have the highest recall rates in advertising. If your campaign isn't using mobile as a key platform, you are missing the boat.
MWPolitical takes the guesswork out of mobile advertising. We will fully manage every aspect of your mobile effort. We plan, target, and execute programmatic mobile campaigns targeting voters from your voter file on all major platforms including Facebook/Instagram, Twitter, and Google Display. And most importantly, in the right context. Hard R's will receive different ads than soft R's, etc.
Desktop advertising is an effective way to target and re-target voters. However, most desktop buyers target users by media type, estimated demographics, or location using zip codes. With MWP's Voter IP Mapping technology, you can now take advantage of laser-focused, true cross device targeting, even down to single IP addresses.
Voters are cutting the chord at record rates. We are excited to announce at-scale TV/OTT planning and placement for the upcoming cycles. With seats at multiple DSP partners, we can reach chord cutting voters with scale and precision. High quality video on a smart TV placed programmatically gives you the experience of cable/broadcast, with the accuracy and convenience of digital.
Smart TV/OTT Placements
MWP provides full creative services for our clients including digital ad creation (static and video), video production services, branding, and websites (this site and http://www.taylorforsenate.com are a few examples). The only thing we don't provide is organic social media services/posting as that is best left up to the campaign team (authenticity is paramount).