Digital Media Placement & Strategy
Since 2017, MWPolitical has played a key role in hundreds of local, state, and national elections. Our expertise in all-things-digital allows campaigns to reach the right voters, at the right time, on the right screens, in the right context. Our team has over 40 years of combined digital and TV media placement experience.
Reaching voters on all of their available screens with frequency is key to an effective digital strategy. We leverage best of breed data partnerships and digital inventory to deliver for our clients.
About MWPolitical
Our Team
Jim Valentine - Partner
Jim founded MWPolitical in January 2017 after spending a ten years in the emerging mobile ad tech industry. As a mobile industry veteran he recognized the opportunity to bring cutting edge technologies to the political arena. Jim attended the University of Georgia and spent his early career in enterprise software and consumer product marketing. He currently lives and works in Dorado Beach, Puerto Rico with his wife and business partner Janna.
Janna Valentine - Partner
Janna is a media industry veteran having worked as a Senior TV Media Buyer since the early 1990's and most recently a product specialist at programmatic TV startup Videa. At MWP Janna manages all peer to peer texting operations and TV planning/buying/negotiations. Janna graduated from Vanderbilt University with a degree in Psychology.
Regan Kirkby - VP Media Strategy
Regan is committed to driving positive change in our community and country. She is passionate about promoting conservative values to improve people’s lives through local, state, and national politics. From volunteering on her local Mayor’s race to, years later, managing a Congressional race, Regan has a wide range of experience in campaigning and political strategy. Regan lives in Virginia with her husband and daughter. Regan graduated from Dartmouth College in 2016 with a bachelor’s degree in Economics and Sociology.
Digital Strategy
We live and breathe digital. Having served global brands and hundreds of political efforts for over a decade, we know a thing or two about the most effective digital strategy. Let us plan your paid digital efforts and reach:
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The Right Voters
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In the Right Context
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On the Right Screen
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With Maximum Frequency
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With Minimal Wastage
Smart TV/OTT Placements & Linear TV
Over half of the US has cut the chord. This blurs the lines between linear and non-linear TV buying. We are excited to announce at-scale connectedTV/OTT planning and placement for the 2022 cycle. Utilizing the latest AI-optimized buying platforms, we can reach chord cutting voters with scale and precision. High quality video on a smart TV placed programmatically gives you the experience of cable/broadcast, with the accuracy and convenience of digital.
For traditional broadcast and cable, we offer unmatched experience for accurate and cost effective placement.
Mobile Ads
All American age groups now spend a majority of their screen time on mobile devices - smartphone and tablets. It's also proven that mobile ads (video and rich media), have the highest recall rates in advertising. If your campaign isn't using mobile as a key platform, you are missing the boat.
MWPolitical takes the guesswork out of mobile advertising. We will fully manage every aspect of your mobile effort. We plan, target, and execute programmatic mobile campaigns targeting voters from your voter file on all major platforms including Facebook/Instagram, Twitter, and Google Display. And most importantly, in the right context. Hard R's will receive different ads than soft R's, etc.
Desktop Ads
Desktop advertising is an effective way to target and re-target voters. However, most desktop buyers target users by media type, estimated demographics, or location using zip codes. With MWP's Voter IP Mapping technology, you can now take advantage of laser-focused, true cross device targeting, even down to single IP addresses.
